Emerging Trends For Women In Business
According to the Center for Women's Business Research, women own 10.4 million businesses and employ 12.8 people in the United States. These firms generate about 1.9 trillion in sales. Woman owned businesses are one of the fastest growing segments in the business world. In addition to making strides in business, women also are changing the way we conduct our business. What do those emerging trends look like?
The Virtual Office: More and more women are working from home. With the ever-changing world of technology the virtual office is becoming the norm. Working from home saves transportation costs, gas and commuter time. Employees seem to be happier. Employees are all accessible through their computers, with video conferencing, through the Internet and with blackberrys.
Going Green: The trend for today's larger corporations, is to go Green and women in these corporations are leading the way. For instance, Coca-Cola is creating the first of its kind freshwater map of the world by launching pilot projects to conserve Southeast Asia's most important river the Mekong; to protect high-altitude wetlands in the river's headwaters on the Tibetan plateau; they also are designing "water savers" innovative tools for increasing water use efficiency. The water savers are being tested currently by bottler's in the company's Central America division. These projects are being spear-headed Karen Flanders, director of corporate responsibility, The Coca-Cola Company.
Social Entrepreneurship: Women are leading the way in the area of social entrepreneurship. Entrepreneurship with a social purpose rather than a goal of increasing shareholder wealth.
Entrepreneurship: More and more women are becoming entrepreneurs. Take for instance a recent Wall Street Journal article on Dylan Lauren, daughter of Ralph Lauren. According to the article, today's New York Socialite is forgoing the high society scene to start their own businesses. Dylan has managed to transform candy into a chic life-style product with her Upper East Side treatery, Dylan's Candy Bar. Combining her love of pop art and candy, she has created the artistically hip and fashion forward candy store.
Cultivating International Relationships: With the globalization of the world, so too is the globalization of our economy and business. Women are leading the way in cultivating global relationships that are leading to creating networks for doing business globally.
Today's savvy business woman is changing the way we do business. As the number of women-owned businesses grows, so too, I am sure, will new business trends.
To keep up with the changes in business: check out Pink Magazine.
The Virtual Office: More and more women are working from home. With the ever-changing world of technology the virtual office is becoming the norm. Working from home saves transportation costs, gas and commuter time. Employees seem to be happier. Employees are all accessible through their computers, with video conferencing, through the Internet and with blackberrys.
Going Green: The trend for today's larger corporations, is to go Green and women in these corporations are leading the way. For instance, Coca-Cola is creating the first of its kind freshwater map of the world by launching pilot projects to conserve Southeast Asia's most important river the Mekong; to protect high-altitude wetlands in the river's headwaters on the Tibetan plateau; they also are designing "water savers" innovative tools for increasing water use efficiency. The water savers are being tested currently by bottler's in the company's Central America division. These projects are being spear-headed Karen Flanders, director of corporate responsibility, The Coca-Cola Company.
Social Entrepreneurship: Women are leading the way in the area of social entrepreneurship. Entrepreneurship with a social purpose rather than a goal of increasing shareholder wealth.
Entrepreneurship: More and more women are becoming entrepreneurs. Take for instance a recent Wall Street Journal article on Dylan Lauren, daughter of Ralph Lauren. According to the article, today's New York Socialite is forgoing the high society scene to start their own businesses. Dylan has managed to transform candy into a chic life-style product with her Upper East Side treatery, Dylan's Candy Bar. Combining her love of pop art and candy, she has created the artistically hip and fashion forward candy store.
Cultivating International Relationships: With the globalization of the world, so too is the globalization of our economy and business. Women are leading the way in cultivating global relationships that are leading to creating networks for doing business globally.
Today's savvy business woman is changing the way we do business. As the number of women-owned businesses grows, so too, I am sure, will new business trends.
To keep up with the changes in business: check out Pink Magazine.
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